, 
)), Issued by: Wicked Pixels (Pty) Ltd
European Pop Rock sensation, Tokio
Hotel, winner of Best New Artist at the American MTV Video Music Awards,
selected South African director, Craig Wessels of Wicked Pixels to create the music video
for their latest hit, ‘Automatic', a track off their soon to
be released album, Humanoid.
The music video premiered on MTV on Friday 4th September amongst
much hype and anticipation from their millions of fans.
MTV reports on the new video: “Where do you go when you're one of the
biggest rock acts on the planet, you've already jumped out of a
helicopter, you roll deep in a Monster Truck, and your lead singer
has a wax statue of himself? If you're Tokio Hotel, and you're too
big for this world, then you reach for other worlds, and you go
beyond the human race like (the band) do in their brand-new video,
"Automatic," directed by Craig Wessels.
Tokio Hotel's new "Automatic" video, off of their upcoming
[/i]Humanoid album, is a
big-league beast of a video. It's a legendary tale of astronomic
proportions, with aesthetic references to The Matrix, Fritz
Lang, Mad Max, Transformers, and Iron Giant. "Automatic" is the most moving robot story
since Wall-E.
And this video was not cheap. (The band) flew to the remote deserts
of South Africa - where they had no cell phone service, to shoot
it. Tom broke a limited-edition guitar along the way. Was it worth
it? Obviously. The bar has been raised.”
Just four days after release, the video was ranked as Youtube's
“Top Viewed” video in over 10 countries, with over a
million views. Being a large production for a famous band, Wicked
believes this exposure is great for the South African industry as a
whole.
It was due to their international award winning work on TV
commercials that Wicked Pixels was approached. Wicked Pixels has
two directors in Finweek's
2009 Adreview ‘Top 10
Directors', based on the international awards circuit
rankings, with Craig Wessels at no. 6. Craig's treatment and
storyline was selected, and although the band management would have
preferred to shoot in the USA, Wicked Pixels pushed for an
all-South African production, including editing and
post-production.
Shooting took place at three remote locations in SA. In an
interview in TeenVogue,
Tokio Hotel's lead singer, Bill
Kaulitz says of the video: "Shooting the 'Automatic' video three days in
the desert was quite an adventure! It was in the middle of nowhere
in Africa - no cell phone reception, no Internet, not even paved
roads. But in return we got a location that was just unreal. I've
never had such a good feeling after leaving a set. I knew it was
right from the beginning. When I first read the video script
(treatment) I knew this was exactly how I wanted to visualise our
song 'Automatic'."
The video has an epic scale, including sweeping helicopter shots of
classic muscle cars driving through beautiful desert landscapes.
Wicked Pixels were also responsible for the animated robot scenes
and originated the idea of incorporating Tokio Hotel's logo into
the design of the robot's faces. It was this type of attention to
detail that the band was looking for. The team of animation and VFX
artists at Wicked Pixels came to the fore and, under extreme time
constraints, delivered the beautiful, emotionally charged robotic
sequences that are wowing audiences across Europe and the USA.
To view the video, click here.
Source
: http://www.bizcommunity.com/Article/196/11/39896.html
